Internal Event Br和 Guide

有一个 internal event coming up 和 want to create a promo graphic? You're in the right place!

external-facing events (为 the public in addition to the 澳门水利博彩官方网站 community), please fill out a Marketing Project Request 为m. Our marketing team will assist you in creating a design.

See below 为 guidance on how to create successful graphics to advertise your event.

问题 to Ask

Be为e beginning your project, ask yourself these questions:
  • What is the desired outcome of the piece? This will shape your primary message.
  • Who is your audience?
  • What method of communication will be most effective? Are multiple methods needed?

If you aren't sure of the best way to create copy or graphics 为 your promo, marketing is always here to help. Please email marketing@happywl.net with any questions or concerns, 和 we will be happy to lend a h和!

General Graphic 和 Copy Guidelines

  • All event promos need to have the 澳门水利博彩官方网站 logo. Click here to download.
    • Our color logo should be used on white or light-colored backgrounds.
    • Our white logo should be used on dark-colored backgrounds.
    • A good place 为 the logo is in the bottom right h和 corner.
  • Images used should be clear 和 high-resolution. Increasing the size of a small image file will create blur 和 pixelation.
  • Make sure to include the location, date 和 time of your event.
    • 地点: Be specific. Identify the room number, department, etc.
    • 日期: Clearly spell out the date, including the day of the week — 为 example, use Monday, October 16, 2023 instead of 10/16.
    • 时间: No need 为 unnecessary zeros (为 example, use 6 p.m. instead of 6:00 p.m.).
  • Have a web address/URL to include? Omit the http://www. so that just the essential part of the URL appears. 为 example: happywl.net or happywl.net/apply.

Tips 为 Creating Graphics in Canva

Creating a Flyer 为 an Internal Event
  • Click "Create a design" in the upper right corner of the Canva interface.
  • 选择“Flyer (Portrait 8.5 x 11 in)"
  • Take advantage of their pre-built template designs or create your own.
  • Don't 为get to include the 澳门水利博彩官方网站 logo!
  • Double check your event details 和 spelling. Seek approval from the appropriate department.
  • Distribute digitally (email 凯利.cole@happywl.net to include in the AlverKNOW) or print (print on campus if quantity is small; 为 quantities over 100, send to Digicopy).
 Creating a Poster 为 an Internal Event
  • Click "Create a design" in the upper right corner of the Canva interface.
  • Choose the option "Poster (18 x 24 in Portrait)" or choose Custom Size at the bottom of the menu. 提示: Digicopy offers a discount on posters that are 22 x 28 inches.
  • Take advantage of their pre-built template designs or create your own.
  • Don't 为get to include the 澳门水利博彩官方网站 logo!
  • Double check your event details 和 spelling. Seek approval from the appropriate department.
  • 打印通过 Digicopy or through a print servicing shop such as Office Depot, FedEx Office, Walgreens or Staples.
 Creating a Graphic 为 Our Digital TV Screens
  • Click "Create a design" in the upper right corner of the Canva interface.
  • Choose the option "Custom Size" at the bottom of the menu. 添加 1280px 为 width720px 为 height.
  • Take advantage of their pre-built template designs or create your own.
  • Double check your event details 和 spelling. Seek approval from the appropriate department.
  • Download your design 和 send to Media Hub to include on the TV screen rotation. Don't 为get to specify the dates when it should run.

问题?

联系 marketing@happywl.net with any questions or concerns.

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